Terms of Service
Last updated: May 7, 2025These Terms of Service (“Terms”) govern your use of the Landing Page Conversion Optimization Service (“Service”) provided by Sales or Else LLC (“we,” “us,” “our”), a Delaware limited liability company, through www.doubleyourconversionrate.com (“Website”). By subscribing to our Service, you agree to be bound by these Terms.
1. Service Overview
For $6,000/month, we offer a comprehensive customer acquisition service that includes:
Meta Ads Management (Creative Strategy + Media Buying)
- Landing Page Build + Ongoing Conversion Optimization
- Growth Strategy Consulting
In addition to the monthly retainer, a percentage of net sales generated by our work will be charged, to be agreed upon in advance. This percentage typically ranges from 1%–5%, depending on the incremental revenue we’re able to generate.
Meta Ads Creative Strategy + Ads Management (Media Buying)
We manage your Meta (Facebook/Instagram) ad campaigns with a performance-driven, conversion-first approach. This includes:
- Writing hooks, headlines, and direct response copy
- Briefing your creative team (or assisting in asset production)
- Managing placements, targeting, budgets, and scaling
- Making real-time performance adjustments
- Optimizing campaigns for customer acquisition at scale
Key success metrics: CAC, ROAS, CTR, CPC, Relevancy Scores, Engagement, Quality Ranking, Net Sales.Meta Ads Creative Strategy + Ads Management (Media Buying)
We manage your Meta (Facebook/Instagram) ad campaigns with a performance-driven, conversion-first approach. This includes:
- Writing hooks, headlines, and direct response copy
- Briefing your creative team (or assisting in asset production)
- Managing placements, targeting, budgets, and scaling
- Making real-time performance adjustments
- Optimizing campaigns for customer acquisition at scale
Key success metrics: CAC, ROAS, CTR, CPC, Relevancy Scores, Engagement, Quality Ranking, Net Sales.Landing Page Builds and Ongoing Conversion Optimization
At the beginning of our engagement, you will provide us with your main hero product—the product you typically use to acquire new customers. We will build a new landing page based on this hero product, which will serve as the central destination for all of your acquisition ads. Please note that our ongoing landing page optimizations focus solely on this product and landing page, not your entire website.
Included in this part of the service:
- Ongoing A/B testing
- Implementation of the 4 Conversion Activators™ Framework for exponential improvements
- UX/UI enhancements for incremental improvements
- Web design and development are included
- Supported platforms: Unbounce, Shopify (Replo)
For customers who already have a landing page: If we determine that your existing landing pages are not suitable for optimization based on our framework, we may recommend building a new landing page from scratch. This process typically requires the full first 30 days of work and is covered under your retainer. We will always seek your agreement before proceeding. No refunds are offered once work begins.Growth Strategy Consulting
We assist you in developing and refining your end-to-end growth strategy, including:
- Customer acquisition (ads, funnels, offers)
- Customer lifetime value (retention, upsells, product strategy)
- Full-funnel alignment across media buying, creative, and conversion optimization
Key success metrics: Blended CAC, ROAS, LTV, and Net Revenue.
2. Payment Terms
- You will be billed $6,000/month via Stripe.
- Billing recurs every 30 days from your sign-up date.
- Payment must be made in full to begin or continue services.
- We accept two payment methods: credit card and ACH. Credit card payments incur an additional 3.43% surcharge on the total amount.
- Commission fees (based on Net Sales*) will be billed at the start of the following month.
- All payments are due upon receipt.
Definition of Net Sales (for Commission Fee Calculation)
For the purposes of calculating commission fees, “Net Sales” refers to the incremental monthly net revenue generated beyond a mutually agreed-upon baseline, as reported in the client’s Shopify “Sales by channel” report. Net Sales excludes taxes, shipping fees, discounts, and refunded orders.
This includes all revenue attributable to your Shopify storefront and its connected direct channels (such as Facebook, Instagram, and Shopify Subscriptions), but excludes third-party marketplaces such as TikTok Shop, Amazon, Faire, or other external platforms not managed within Shopify.
Example: At the start of our engagement, your Shopify store (excluding TikTok Shop and other external channels, but including direct Shopify-connected sales sources) is generating $100K/month. After implementing our strategies, your store grows to $200K/month. We will charge a commission of 1–5% on the $100K of incremental Net Sales. Both the baseline and the final commission percentage will be clearly agreed upon before any work begins.
3. Refunds & Cancellations
- You may cancel at any time by providing written notice to hello@doubleyourconversionrate.com with a 30-day notice period.
- You may cancel at any time by providing written notice to juan@salesorelse.com with a 30-day notice period.
- No refunds will be issued.
- Payment must be made in full to begin or continue services
4. Client Responsibilities
To ensure timely and effective service delivery, you agree to:
- Provide access to your website hosting platform and CMS
-Provide access to your Meta (Facebook) Ads Manager and any related ad accounts
- Provide necessary brand assets (e.g., logos, fonts, images, style guides)
- Respond promptly to requests for approvals or feedback other collaboration
Failure to provide required access or materials may result in delays to service delivery or the inability to perform key components of the service.
5. Ownership of Work
All deliverables—including designs, A/B test results, written content, and source files—are the property of the client upon full payment. We retain no rights over your assets once delivered.
6. Termination
You may cancel your subscription at any time with 30 days’ notice. We reserve the right to terminate the service for any reason, including but not limited to nonpayment or abuse of the service. In such cases, we will provide notice and, if applicable, a pro-rata refund.
7. Confidentiality
We treat all information shared with us—analytics, business strategies, design files, and access credentials—as strictly confidential. We will not disclose it to third parties without your consent, unless required by law.
8. Case Studies & Promotional Use
By working with us, you grant us permission to use your brand name, logo, website screenshots, and performance results (e.g., before/after conversion rates, design samples, project outcomes) on our website, social media, sales materials, and promotional content. This includes use of your trademarks and brand identity for non-anonymized case studies, testimonials, and marketing purposes. To opt out, please notify us in writing at juan@salesorelse.com.
9. No Guarantees
While our service is designed to improve conversion rates significantly, we do not guarantee specific results (e.g., doubling conversions), as performance depends on many variables beyond our control.
10. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States.
11. Modifications
We may revise these Terms from time to time. If material changes are made, we will notify active clients via email or by updating this page with a new revision date.
12. Limitation of Liability
1.Except as set forth in the section below, in no event will either party be liable for any special, indirect, incidental, or consequential damages; loss of data, profits, or revenue; cost of capital or downtime costs; or any exemplary or punitive damages arising from any claim or action incidental or collateral to, or directly or indirectly related to, this agreement—whether such damages are based on contract, tort, statute, implied duties or obligations, or other legal theory—even if advised of the possibility of such damages.
2. Notwithstanding the foregoing, any purported limitation or waiver of liability shall not apply to either party’s obligations under the indemnification or confidentiality sections, nor to either party’s liability for personal injury, death, or physical damage to property.
3. This limitation of liability does not apply in cases of gross negligence, willful misconduct, or intentional harm by either party.
13. Indemnification
The Client agrees to indemnify, defend, and hold harmless Sales or Else LLC, its officers, employees, and contractors from and against any and all claims, damages, liabilities, losses, costs, or expenses (including reasonable attorneys’ fees) arising out of or relating to:
(a) materials, content, or data supplied by the Client;
(b) the Client’s use or misuse of deliverables or advertising platforms;
(c) the Client’s violation of any third-party rights (including intellectual property or privacy); or
(d) any breach of this agreement by the Client.
This obligation shall survive the termination of this agreement.
14. Miscellaneous
14.1 Assignment
The contractor shall not assign any rights under this agreement or related instruments without prior written consent from the client. Subject to that condition, this contract will be binding upon and inure to the benefit of the parties’ heirs, executors, successors, and permitted assigns.
14.2 Governing Law
Both parties agree to make a good-faith effort to resolve any dispute amicably. This contract will be governed by and construed in accordance with the laws of the State of Delaware, excluding its conflict of law principles. Nothing herein prevents either party from seeking injunctive relief to protect its interests.
14.3 Severability
If any provision of this contract is found invalid or unenforceable by a court of competent jurisdiction, that provision shall be modified or severed to the extent necessary to make it enforceable, without affecting the validity of the remaining provisions.
14.4 Independent Contractor
Nothing in this contract shall be construed to create a relationship of employer/employee, master/servant, or principal/agent. The contractor is an independent contractor and is solely responsible for all applicable taxes, insurance, and benefits, including but not limited to income taxes, Social Security, and unemployment insurance.
14.5 Force Majeure
Neither party shall be liable for failure to perform due to events beyond their reasonable control, including but not limited to acts of government, terrorism, natural disasters, fire, flood, or energy shortages. If such delay exceeds 30 days, either party may terminate this agreement with written notice.
14.6 Entire Agreement
This agreement constitutes the entire understanding between the parties and supersedes all prior or contemporaneous agreements, whether oral or written. No modification shall be valid unless in writing and signed by both parties.
15. Contact
For questions regarding these Terms, please contact:
Sales or Else LLC
8 The Green, Ste B
Dover, Delaware 19901
Email: hello@doubleyourconversionrate.com