Terms of Service
Last updated: May 9, 2025These Terms of Service (“Terms”) govern your use of the Complete Acquisition Funnel Optimization: Meta Ads + CRO Service (“Service”) provided by Sales or Else LLC (“we,” “us,” “our”), a Delaware limited liability company, via www.doubleyourconversionrate.com (“Website”). By subscribing to the Service, you agree to be bound by these Terms.
1. Service Overview
For $7,500/month, we offer a comprehensive full-funnel Meta Ads customer acquisition service that includes:
• Meta Ads Management (Creative Strategy + Media Buying)
• Landing Page Builds + Ongoing Conversion Optimization (CRO)
• Complimentary Growth Strategy Consulting
In addition to the monthly retainer, we charge performance-based commissions tailored to your stage of grow:
For earlyth-stage or scaling brands, we typically charge 2%–5% of incremental net sales beyond an agreed-upon baseline.
All commission terms—including baselines, structures, and rates—will be clearly defined and mutually agreed upon before any work begins.
Meta Ads Creative Strategy + Ads Management (Media Buying)
We manage your Meta (Facebook/Instagram) ad campaigns with a performance-driven, conversion-first approach. This includes:
• Writing hooks, headlines, and direct response ad copy
• Briefing your creative team on asset production (images and video)
• Scripting and direction for video ads
• Managing placements, targeting, budgets, and scaling
• Making real-time performance optimizations
• Driving customer acquisition at scale
Key success metrics: CAC, ROAS, CTR, CPC, Relevancy Scores, Engagement, Quality Ranking, and Net Sales.
Landing Page Builds + Ongoing Conversion Optimization
At the beginning of our engagement, you'll provide your main hero product—the product you typically use to acquire new customers. We’ll build a new, conversion-optimized landing page around this hero product to serve as the destination for all acquisition traffic.
Please note: all ongoing optimization efforts will be focused solely on this landing page, not your entire website.
Included in this part of the service:
• Landing page build + ongoing A/B testing (Conversion Rate Optimization)
• Implementation of the 4 Conversion Activators™ Framework
• UX/UI enhancements for incremental improvements
• Full web design and development
• Supported platforms: Unbounce, Shopify (Replo)
For clients who already have a hero product landing page: if we determine that your current page is not compatible with our optimization framework, we may recommend building a new one from scratch. This process typically takes the full first 30 days of work and is covered under your retainer. We will always confirm with you before proceeding. No refunds are offered once work begins.
Growth Strategy Consulting
We help you develop and refine your end-to-end growth strategy, with alignment across creative, media buying, and conversion performance. This includes:
• Customer acquisition strategy
• Full-funnel alignment between ads, landing pages, and retention systems
Key success metrics: Blended CAC, ROAS, LTV, and Net Revenue.
2. Payment Terms
• The Service is billed at $7,500/month via Stripe.
• Billing recurs every 30 days from the date of subscription.
• Commission fees (based on net sales or ad spend) are billed at the beginning of the following month.
All payments are due upon receipt.
We accept ACH and credit card payments. Credit card payments incur a 3.43% processing fee.
Net Sales Definition (for Commission Calculation)
“Net Sales” refers to monthly net revenue generated above an agreed-upon baseline, as reported in your Shopify “Sales by channel” report. It excludes taxes, shipping, discounts, and refunds.
It includes all revenue from your Shopify store and directly connected sales channels (e.g. Facebook, Instagram, Shopify Subscriptions), but excludes third-party platforms like Amazon, TikTok Shop, and Faire.
Example: If your baseline is $100K/month and revenue grows to $200K/month, we’ll apply the agreed commission to the $100K in incremental sales.
3. Refunds & Cancellations
• You may cancel at any time with 30 days’ written notice to juan@salesorelse.com.
• No refunds will be issued under any circumstance.
• Services begin or continue only once full payment has been received.
4. Client Responsibilities
To ensure timely and effective delivery of the Service, you agree to:
• Provide access to your CMS and website hosting platform
• Grant access to your Meta Ads Manager and relevant ad accounts
• Share all necessary brand assets (e.g. logos, fonts, visual guidelines)
• Respond promptly to requests for approvals, feedback, or access
Failure to provide timely access or materials may result in delays or an inability to perform key components of the Service.
5. Ownership of Work
All deliverables—including copy, creative direction, designs, A/B test results, and source files—are fully owned by you once payment is complete. We retain no ownership or license rights over your materials.
6. Termination
You may cancel your subscription at any time with 30 days’ written notice. We reserve the right to terminate the Service at our discretion for any reason, including nonpayment or abuse. In such cases, we will provide notice and may issue a prorated refund if appropriate.
7. Confidentiality
All information you share with us—including analytics, strategy, credentials, creative assets, and communications—will be kept strictly confidential. We will not share it with any third party without your explicit written consent, unless required by law.
8. Case Studies & Promotional Use
By engaging our Service, you grant us permission to feature your brand, logo, website screenshots, and performance data (e.g. conversion rates, design samples, outcomes) in our marketing materials, including non-anonymized case studies.
To opt out, simply email juan@salesorelse.com at any time.
9. No Guarantees
While our process is designed to improve performance, we do not guarantee any specific results. Outcomes depend on many variables outside our control, including product quality, market demand, offer positioning, and internal brand execution.
10. Governing Law
These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States.
11. Modifications
We reserve the right to modify these Terms at any time. If changes are material, we’ll notify all active clients via email or update the revision date at the top of this page.
12. Limitation of Liability
Except as otherwise provided, neither party shall be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, or data.
This limitation does not apply in cases of:
This limitation does not apply in cases of:
• Gross negligence or willful misconduct
• Breaches of confidentiality or indemnification obligations
• Personal injury or physical property damage
13. Indemnification
You agree to indemnify, defend, and hold harmless Sales or Else LLC, including its employees, officers, and contractors, from any claims, damages, or legal costs arising from:
• Materials, content, or data provided by you
• Your use or misuse of deliverables or ad platforms
• Your violation of any third-party rights
• Your breach of these Terms
This obligation survives termination of the agreement.
14. Miscellaneous
Assignment
Neither party may assign this agreement without written consent from the other.
Independent Contractor
We operate as an independent contractor. Nothing in this agreement constitutes a partnership, joint venture, or employment relationship.
Force Majeure
Neither party shall be held liable for delays or failure to perform due to events beyond their control, including natural disasters, war, terrorism, government restrictions, or infrastructure failures. If such a delay exceeds 30 days, either party may terminate the agreement in writing.
Severability
If any part of this agreement is found to be invalid or unenforceable, the remaining provisions will continue in full force.
Entire Agreement
This agreement supersedes all prior agreements (oral or written) between the parties and constitutes the entire understanding. No modification will be valid unless in writing and signed by both parties.
15. Contact
Sales or Else LLC
8 The Green, Ste B
Dover, Delaware 19901
Email: juan@salesorelse.com