Learn how to DOUBLE your website SALES & LEADS with this "unusual" conversion optimization method
Copy the PROVEN multi-million dollar CRO (conversion rate optimization) framework that can DOUBLE your online SALES and LEADS without increasing your ad budget
Learn how to build landing pages that EXPLOIT persuasion & consumer psychology and skyrocket your customer acquisition
Tailored for business owners, marketing executives, agencies & digital marketing professionals
Works in all industries: Lead Generation, eCommerce, B2B & Services – there's always a human on the other side who needs to be persuaded!
Just $297 $497
This is a special launch offer. The price will increase to $497 on December 31, 2024 and the early bird bonuses will be gone. Don’t miss out!
Enrolling in this course is 100% RISK-FREE
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to hello@doubleyourconversionrate.com I will personally process a complete refund, immediately, with no questions asked.
This course will teach you the exact principles I use to DOUBLE, TRIPLE or even QUADRUPLE my clients' conversion rates.
What my Clients Are Saying
The business owner, digital marketing freelancer or agency owner
How to build landing pages that DOUBLE your sales & cut your customer acquisition costs in HALF
Let’s face it. Your capacity to bring in NEW customers at a sustainable cost is what will make or break your business. Given today’s rising ad costs... The only way to achieve this is with an ULTRA-HIGH conversion landing page... which is what you’ll learn how to do in this course.
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Why you're losing 98% of your potential customers and how to fix it
The average eCommerce conversion rate is 2%. That means that 98% of potential customers are saying NO and abandoning your sales funnel... skyrocketing your customer acquisition costs. This course will teach you how to fix that and teach you how to make OFFERS that your customers simply can’t refuse!
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Why conventional CRO practices are useless and a waste of money for most businesses
Unless you're already a multi-million dollar online business with millions of visits... single digit increases in conversion rate are totally meaningless. This course will teach you how to leverage EXPLOSIVE conversion rate hacks that can DOUBLE your business... not get you those measly 1 and 2% improvements.
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How to write persuasive conversion copy that works like a "Jedi mind trick"
I'll teach how to get 'inside the mind' of your prospect (without any interviews or focus groups)... so you can then leverage their innermost needs and desires.... and figure out how to write copy that will push their hot buttons and BUY!
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How to position your products and services from "nice to have" to "I must get my credit card and order this right NOW!"
What is a conversion? It’s simply a successful attempt at persuasion. This course will teach you how to leverage the logical thought process... as well as the emotional triggers that get ACTION from your web visitors.
Get instant accessHere are some real results I’ve gotten for my clients using the exact methodology I’ll teach you in this course.
- Optimized the hero offer to accelerate acquisition while also making it cost-efficient
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
in CAC
Conversion Rate
- Optimized the hero offer to accelerate acquisition while also making it cost-efficient
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
in CAC
Conversion Rate
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
- Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
- Added social proof elements specific for TikTok users
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
in CAC
Conversion Rate
- Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
- Added social proof elements specific for TikTok users
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
- Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
in CAC
Conversion Rate
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
- Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
Meet Your Instructor
Hi there. My name is Juan Alou, and this is why you should trust me as your "Conversion Copywriting" teacher.
I have scaled my OWN e-commerce and lead-gen brands from $0 to 8 figures by leading their conversion-acquisition strategy: paid media and landing pages.- My metrics have been key in closing multi-million dollar funding rounds for my own startups and my clients.
- And if you’re not into fundraising… I have helped others build profitable businesses that grow comfortably with ZERO outside investment.
My clients (whom you can find on this site) will be happy to recommend my services to anyone, so feel free to reach out to them asking if these results are indeed true.
So… if you’ve created a potentially life-changing product or service that solves a BIG problem for your target market...
But you feel that your website is not doing justice to it...
Then I definitely recommend that you take this course and learn how to craft a landing page that will sell your product like it deserves.
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What’s Included in the course:
01 Introduction
Welcome to the new school of conversion rate optimization. In this section you’ll learn:
- How testing the right variables can get you 100%, 200% and 300% improvements in conversion
- Why modern CRO is useless new businesses and what to do instead
- An Introduction to the Double Your Conversion Rate Framework
02 The 4 Conversion Activators™: ABFO
Then we’ll go in depth into each stage of the Double Your Conversion Rate Framework: The 4 Conversion Activators™ (ABFO).
- Stage 1: Attention
- How to win the war for attention in the age of digital overstimulation
- The ultimate attention grabbing formula for any product and service
- Stage 2: Benefits
- How to exploit your prospect’s emotional state and core desires for maximum conversion
- How to effectively convey your product’s unique selling proposition (USP) on your website
- Stage 3: Facts
- How to justify the conversion in your prospect’s mind rationally
- Stage 4: Offer
- How to close your prospects by making offers that they cannot refuse without discounting your products/services
- How to add maximum value to your prospect in each stage of the consumer journey to optimize their AOV (average order value)
03 Building Your Ultra High-Conversion Landing Page
In this section you will learn
- How to get your new ultra-high conversion landing page up and running as quickly as possible
04 Includes The Following Downloadable Material
Yes. The DYCR method works across all industries because it’s based on human psychology and persuasion. So, it doesn’t really matter if you’re an eCommerce brand, doing B2B sales, lead generation or selling local services online – there will always be another human taking action (converting) on the other side of the screen.
ENROLL by December 31, 2024 and
take advantage these of AMAZING EARLY BIRD BONUSES AMAZING EARLY BIRD BONUSES
Slack community “The Conversion Engineers” Still not convinced?
See why you MUST work on your conversion rate if you have an online business… or your business will NOT survive
ARE STRUGGLING WITH ACQUIRING CUSTOMERS AT A SUSTAINABLE COST? 
HERE'S HOW TO CUT YOUR CAC & LEAD COSTS IN 
What cannot be measured, cannot be improved. So first, let’s reverse-engineer what makes up the almighty CAC (or CPL – cost per lead)… the be-all-end-all metric of online advertising. Just replace CAC for CPL if you're in lead gen – the formula is the same.
As you can see from the formula above, your CAC (Customer Acquisition Cost) is determined by the performance of (3) key metrics, which are:
CPM 📈 (Cost per 1,000 impressions) CPMs depend on market conditions such as competition, supply, demand, etc. that you cannot control.
Link CTR 👉 (Click-through rate) The amount of people that click your ad and end up on your site. It’s really hard to get more than 2% Link CTR when targeting cold audiences. Assume that you cannot control your Link CTR by a significant amount and a max (ideal) value of 2%
Note: If you’re not getting at least 1% Link CTR, your ads need some work. You’re not sending the right message to the right audience.
Conversion Rate 🎯 The amount of people who end up buying once they land on your website. Unlike the other two metrics your Conversion Rate CAN be controlled by you and does not depend on market conditions. It can be improved infinitely.
Now… let’s plug in the avg. values of these (3) key metrics (CPG industry) into the CPA formula…
If you’re like most eCommerce brands, you Avg. Conversion Rate is close to 3%
If you’re doing a decent job at advertising, your Avg. Link CTR is about 1%
If you’re in CPG, targeting health, keto, fitness, etc. to 25-55 year olds, the Avg. CPM (on Facebook/IG) will be about $30
The end result is an ultra-high CAC of $100... Which is simply a number that will sink most eCommerce businesses into the ground!
Even if you have buckets of money in the bank for customer acquisition and can afford this super high CAC… Wouldn’t you want to get 2 customers for the price of 1?
SO… what options do we have given that…
CPMs will not go down
Due to increased competition, it's extremely hard to get more than 2% Link CTR – There are just TOO MANY brands fighting for your ideal customer's attention online
Retargeting is less efficient given the new iOS limitations
Cold prospecting is also less efficient because FB cannot spy what we do outside of its platform without consent anymore
Given the above...
The only viable, secure option to decrease your CAC or COST PER LEAD is to… Work on your CONVERSION RATE!
Why? Because the efficiency of online ad platforms will not increase – if by anything... it will keep going DOWN!
Take a look at the formula again... Conversion Rate is, in effect, the only variable that is directly proportional to CAC that you CAN improve.
If you double your conversion rate (which is what our report will do for you), your CAC will be cut by half. See the formula again when we change the CVR from 3% to 6%....
Our CPA result is now half of what it used to be. So… now you know that relying on market conditions and ad platform efficiency to decrease your consumer acquisition cost is never going to work… and that… Working on a conversion rate optimization strategy is something that can halve your CPA, double the efficiency of your website, while depending completely on you (not the ad platform), and has virtually no limit.
But wait…
Now that you know that you must absolutely work on your conversion rate for your
ecommerce business to survive…
Let me show HOW NOT to work on your conversion rate.
This is the WRONG way 
of doing it…
Let’s take a look at a sample report from a conversion rate
audit service that costs 5x times what this course costs will
NEVER get you to the CVR rates you can get by applying the exponential CRO strategy you'll learn in this course.
Hell… these guys are so clueless… I don’t even think they’ve ever
seen an online store conversion rate in the double digits.
They say...
The pop-up floating panel is a great addition, but it
takes up too much space for the value it brings.
Before ODDIT
After ODDIT
Cool – not bad, but not nowhere near enough for a substantial 2X increase in sales. Will improve CVR by a few 0.01% points.
They say...
It’s great to surface additional products on your PDP, but only if
you are going to make shopping easy.
Before ODDIT
After ODDIT
Again – try doubling your sales with this one. Not gonna happen.
They will also SUGGEST that you do the following…
You should change your CTA text from “Buy Now” to “Shop Now”
You should change your background color and button color to make it pop
Do more and more stupid tests (while you keep paying them of course)!!!
The problem with these “suggestions” is that they will improve your conversion rate by a few 0.01% points at most.
You will keep bleeding cash on ads, not hitting your target metrics and this will most likely result in the death of your busines.
Don’t get me wrong. You should always take the incremental 0.01% increases in conversion rate, because they compound… But...
If you need a radical,
exponential increase in sales…
YOU MUST FOCUS ON THE BIG PICTURE… not button colors and stupid layout improvements!
If you want to 2X, 3X or 10X your Conversion Rate, here's what you should focus on instead:
1. Focus on what your CUSTOMERS really WANT!
Most online businesses that are failing have one thing in common. They are pushing the wrong product to the wrong audience. They are stuck on their PowerPoint idea of who their customer should be. By finding out who your customers are, and understanding them, you can improve the:
- Messaging
- Copy
- You’ll know which product USPs to call out
- And even the UX/UI/Layout improvements that your audience NEEDS in order to convert!
2. Your MESSAGING, POSITIONING and COPY
Once you know your customers, and understand
- What they want
- The problems they need solved
- Their deep, most hidden ardent desires,
- What they seek to gain or avoid losing…
You’ll know how to PRESENT the INFORMATION they NEED to see on your website in order to convert!
3. YOUR OFFER
A good offer does NOT mean a large discount. Your offer is the amount of VALUE you are providing your customers in exchange for their money. E.g. Jeff Bezos provides us with:
- Unlimited 1,2 and same-day shipping
- Unlimited video streaming of thousands of movies and TV Shows
- Unlimited music streaming of more than two million songs
- And more: Prime Gaming (free games and gaming-related content), Amazon Reading (books), etc.
For the price of $139/year or $14.99/month !
That’s a hell of a good offer. Why? Because it offers tremendous value at a price most of us are willing to pay.
Did you see? Your OFFER is not a discount.
coupon by Amazon. Instead, you are offered AMAZON PRIME… because Amazon masters
the art of the offer.
This is a question that will make or break your business and your CRO strategy should answer.
Who shouldn’t take this course?
- If you're looking to learn “traditional” CRO techniques that only yield minuscule results... such as testing blue vs. red buttons (as an example), and other meaningless layout, UX, design and small copy tests, this course is not for you.
- Do NOT take this course if you're looking for a web design-focused CRO course.
- Only take this course if you want to learn fundamentals of consumer psychology that get EXPONENTIAL conversion rate results and can double, triple or even quadruple your business.
The Double Your
Conversion Rate™ Course
Learn the exact system I use to DOUBLE my client’s conversion rates and cut their customer acquisition costs in half, unlocking massive growth in their ecommerce and/or service businesses.
Just $297 $497
- Free LIFETIME ACCESS to our CRO Slack community “The Conversion Engineers”
- Free LIFETIME course updates
Enrolling in this course is 100% RISK-FREE
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to hello@doubleyourconversionrate.com I will personally process a complete refund, immediately, with no questions asked.
You’re Backed By My “No
BS” Money Back Guarantee
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to hello@doubleyourconversionrate.com I will personally process a complete refund, immediately, with no questions asked.
Keep in mind that this refund will only apply during the first 7 days of your purchase, which is enough time for you to get a feel for it. This is to prevent abusers.
This is a limited time special launch offer. The course will go for $497 on December 31, 2024. Don’t miss out on early bird pricing + the bonuses!
Double Your Conversion Rate™ Method vs. Traditional Conversion Rate Optimization
 | Traditional CRO | |
|---|---|---|
Based on | Consumer Psychology + Direct-response Marketing + UX/UI Design | Small web design “improvements”, wild (stupid) hypotheses and guess, and more meaningless tests |
Exponential Conversion Increases (Example: From 2% to 10%) |  |  |
Exponential Decreases in Customer Acquisition Cost (Example: From $250 to $50) | | |
| Can DOUBLE your sales and/or cut CAC in half. | | |
FAQs
No. Guaranteeing results is dishonest. However, I’ll teach you the principles that have doubled, tripled and even quadrupled my client’s conversion rate over the years. It’s completely up to you to apply them correctly and achieve your own results.
The Double Your
Conversion Rate™ Course
Learn the exact system I use to DOUBLE my client’s conversion rates and cut their customer acquisition costs in half, unlocking massive growth in their ecommerce and/or service businesses.
Just $297 $497
- Free LIFETIME ACCESS to our CRO Slack community “The Conversion Engineers”
- Free LIFETIME course updates
Enrolling in this course is 100% RISK-FREE
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to hello@doubleyourconversionrate.com I will personally process a complete refund, immediately, with no questions asked.