Learn how to GROW from 0 to 6-7 figures with Meta Ads using this 'unusual' creative strategy, ads management & conversion optimization system

Literally copy & paste the complete system that grows my clients from ZERO to 6 figures MRR through Creative Strategy, Media Buying and Breakthrough Conversion Rate Optimization Techniques

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  • ACCESS the 4 KEY psychological triggers that force prospects to buy from complete strangers and NEW brands they've never heard from before – key for any brand just starting out.

  • ELIMINATE the guesswork that's bankrupting 90% of businesses running Meta Ads — copy my exact 'unusual' Meta + CRO system that scales my clients from ZERO to 6 & 7-figures

  • WATCH your ad spend finally become profitable — NEVER waste another dollar on campaigns that drain your bank account, even if you've been burned by agencies before.

  • DOMINATE in all types of businesses. The course leverages consumer psychology, which applies to e-commerce, services, b2b, lead generation and everything you can imagine!

  • STEAL winning campaigns and cutting edge strategies from 'The Conversion Engineers' mastermind group — see exactly what's working and get direct support from yours truly.

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100% guaranteed

Buying the Double Your Conversion Rate System is 100% RISK-FREE

If you’re not satisfied with the system, its contents, or the strategies presented after your purchase, simply email the word “REFUND” hello@doubleyourconversionrate.com — and I will personally issue a complete, 100% refund with no questions asked.

This system will teach you the exact principles I’ve used to help some of my clients DOUBLE, TRIPLE or even QUADRUPLE their Meta revenue.

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logoMeta

Strategy vetted weekly with Meta HQ

Individual results may vary. Not a guarantee of future earnings. ¹ ²

What my Partners Are Saying

testimonial
Juan knows how to write landing pages & ads that make people take action on the FIRST touchpoint. This is a key, yet overlooked piece of DTC that can be the difference between burn and profit. A true operator. Knows his stuff.
testimonial
Mark Samuel
Founder & CEO at IWON Organics
stars
testimonial
The conversion rate Juan got for us was insane. We didn’t even know hitting a conversion rate of more than 10% was possible with cold traffic. That 10% actually BUYS on the first visit into our site. He’s the only marketer who’s actually generated money for us after trying with many “top tier” agencies.
testimonial
Kara Landau
Autralia’s Top Gut Health Dietitian, Founder & CEO at Uplift Food
stars
testimonial
Juan’s landing pages convert up to 5% of FIRST-TIME visitors which is HUGE considering our first order value is about $220. We had projected 200k in revenue on our first year in DTC, but made more than $3.5 MILLION (and growing) thanks to his ad and landing page strategy.
testimonial
Kurt Oriol
Founder at Campo Grande and Real Madrid Camps USA
stars
testimonial
Sales genius. Knows how to make people convert on the first click with his landing pages.
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Oliver Pestalozzi
Ex-Google, Founder & CEO of Google Ads Masters
stars
testimonial
Juan is an amazing marketer who knows how to get results (conversions). I'd recommend him to any CPG or consumer brand who is looking to improve their marketing and get more sales.
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Brad Baum
Co-founder Llama Naturals
stars
testimonial
Juan is a top notch landing page and creative strategist that helped our small business grow from $0 to the high 7 figures profitably - something not many growth strategists can do
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Clayton Farris
Founder & CEO at King Lou Pets
stars
Access for $147 $597
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What’s in it for YOU

The business owner, digital marketing freelancer or agency owner

Conversion Rate
2.57% pointer-right
11.73%
increase
456%
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project-exp3
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1

How to build landing pages that DOUBLE your sales & cut your customer acquisition costs in HALF

Let’s face it. Your capacity to bring in NEW customers at a sustainable cost is what will make or break your business. Given today’s rising AD costs... The only way to achieve this is with an ULTRA HIGH conversion landing page... which is what you’ll learn how to do in this system.

Access for $147 $597
decrease in cac
77.11%
2

How to FINALLY make your Meta Ads profitable

Learn the creative strategy & ads management framework that grows my client's from ZERO to over 7-figures in profitable Meta ad spend.

Access for $147 $597
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3

How to build ad creatives (video & stills) that SELL like a “Jedi Mind Trick”

I'll teach you how to get 'inside the mind' of your prospects — without any interviews or focus groups — so you can build creatives that EXPLOIT their innermost needs & desires, pushing their hot buttons to BUY your products.

Access for $147 $597
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4

Why conventional Meta advertising is a WASTE of money for most businesses

Unless you're already a multi-million dollar business with millions of visits... single digit improvement in CTR and Conversion Rate are totally meaningless. My system will teach you how to leverage EXPLOSIVE creative and conversion rate hacks that can DOUBLE your business and ad results.

Access for $147 $597
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5

How to position your products and services from "nice to have" to "I must get my credit card and order this right NOW!

What is a conversion? It’s simply a successful attempt at persuasion. This system will teach you how to leverage the logical thought process... as well as the emotional triggers that get ACTION from your web visitors.

Access for $147 $597
Your New Unfair Advantage

The logoMeta Insider Strategy

Unlike most marketers who simply follow trends and worthless LinkedIn-Twitter advice, I maintain weekly meetings with Meta Ad Buying HQ to review, test, and verify every strategy in this system. This direct connection ensures you're implementing strategies that
  • Are fully aligned with Meta's constant ALGORITHM updates

  • Leverage INSIDER-ONLY tactics most advertisers don't know about

  • Avoid common mistakes that trigger account penalties (Meta never tells you when you’re flagged!)

  • MAXIMIZE performance on Meta's constantly evolving platform

Access for $147 $597
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Here are some real results I’ve gotten for my clients using the exact methodology I’ll teach you in this course.

Literally copy/paste the system I follow to SKYROCKET conversion rates and CRUSH Meta CAC across all verticals and industries.
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Here’s proof:

I grew this brand from
ZERO→ $7-figures MMR using the same strategy I'll teach you!

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DTC — Fresh Meat Delivery
Key Optimizations
  • Creative

    Implemented our “7-Figure Ad Creative Formula” — leveraging research-backed psychological triggers that make target audiences buy

  • Media Buying

    Restructured the account using our signature 'Meta Growth Blueprint' method, reducing cost per acquisition by up to 77%

  • Landing Page CRO

    Designed and implemented top-of-funnel landing pages using our proprietary CRO framework “The 4 Conversion Activators™”

Meta Ads Decrease in CAC
40%
Landing Page Conversion Rate
2.21% pointer-right
8.25%
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I grew this brand from
ZERO→ $7-figures MMR using the same strategy I'll teach you!

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DTC — Pet Treats & Food
Key Optimizations
  • Creative

    Implemented our “7-Figure Ad Creative Formula” — leveraging research-backed psychological triggers that make target audiences buy

  • Media Buying

    Restructured the account using our signature 'Meta Growth Blueprint' method, reducing cost per acquisition by up to 77%

  • Landing Page CRO

    Designed and implemented top-of-funnel landing pages using our proprietary CRO framework “The 4 Conversion Activators™”

Meta Ads Decrease in CAC
50%
Landing Page Conversion Rate
5.74% pointer-right
12.63%
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DTC — Better for you CPG
Key Optimizations
  • Creative

    Implemented our “7-Figure Ad Creative Formula” — leveraging research-backed psychological triggers that make target audiences buy

  • Media Buying

    Restructured the account using our signature 'Meta Growth Blueprint' method, reducing cost per acquisition by up to 77%

  • Landing Page CRO

    Designed and implemented top-of-funnel landing pages using our proprietary CRO framework “The 4 Conversion Activators™”

Meta Ads Decrease in CAC
70%
Landing Page Conversion Rate
1.67% pointer-right
3.26%
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DTC — Nutritional Supplements
Key Optimizations
  • Creative

    Implemented our “7-Figure Ad Creative Formula” — leveraging research-backed psychological triggers that make target audiences buy

  • Media Buying

    Restructured the account using our signature 'Meta Growth Blueprint' method, reducing cost per acquisition by up to 77%

  • Landing Page CRO

    Designed and implemented top-of-funnel landing pages using our proprietary CRO framework “The 4 Conversion Activators™”

Meta Ads Decrease in CAC
77.11%
Landing Page Conversion Rate
2.57% pointer-right
11.73%
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Lead Gen — High Ticket Camps
Key Optimizations
  • Creative

    Implemented our “7-Figure Ad Creative Formula” — leveraging research-backed psychological triggers that make target audiences buy

  • Media Buying

    Restructured the account using our signature 'Meta Growth Blueprint' method, reducing cost per acquisition by up to 77%

  • Landing Page CRO

    Designed and implemented top-of-funnel landing pages using our proprietary CRO framework “The 4 Conversion Activators™”

Meta Ads Decrease in CAC
50%
/videos/RM.png
Landing Page Conversion Rate
20% pointer-right
50%
/BA-RM.png
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In short
I’m the guy who finally made Meta Ads work for many brands who’ve been burned by many (sometimes famous) agencies before.
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Since no “NDA” prevents me from sharing this past success – I’m upfront and transparent about whom I work with. 

My clients (which you can find on this site) will be happy to recommend my services to anyone, so feel free to reach out to them.

So… if you’ve created a potentially life-changing product that solves a BIG problem for your consumer.

I can definitely teach you how to make your Meta Ads profitable.

Access for $147 $597
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What You'll Learn

(Course Contents)
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Module 1

How To Double Your Conversion Rate

01 Introduction

Welcome to the new school of conversion rate optimization. In this section you’ll learn:

  • How testing the right variables can get you 100%, 200% and 300% improvements in conversion
  • Why modern CRO is useless new businesses and what to do instead
  • An Introduction to the Double Your Conversion Rate Framework

02 The 4 Conversion Activators™: ABFO

Then we’ll go in depth into each stage of the Double Your Conversion Rate Framework: The 4 Conversion Activators™ (ABFO).

  • Stage 1: Attention • How to win the war for attention in the age of digital overstimulation • The ultimate attention grabbing formula for any product and service
  • Stage 2: Benefits • How to exploit your prospect’s emotional state and core desires for maximum conversion • How to effectively convey your product’s unique selling proposition (USP) on your website
  • Stage 3: Facts • How to justify the conversion in your prospect’s mind rationally
  • Stage 4: Offer • How to close your prospects by making offers that they cannot refuse without discounting your products/services • How to add maximum value to your prospect in each stage of the consumer journey to optimize their AOV (average order value)

03 Building Your Ultra High-Conversion Landing Page

In this section you will learn

  • How to get your new ultra-high conversion landing page up and running as quickly as possible

04 Includes The Following Downloadable Material

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Ultra-high Conversion Landing Page Template (Fully working Figma File)

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Module 2

The Meta Ads Growth Blueprint

01 Introduction

  • a. Why Most People Fail At Meta Ads
  • b. How To Become a 1% Meta Advertiser with Simple, Powerful Rules

02 Creative Strategy

  • a. The 7 Figure Ad Creative Formula i. The 4 Conversion Activators ii. The 5 Stages of Awareness iii. How to Write Ads That Convert 1. Step 1: Attention – How to write hooks that STOP the scroll and are impossible to ignore 2. Step 2: Benefits—Exploiting BENEFITS to supercharge your conversions 3. Step 3: Facts—Using FACTS to persuade and destroy skepticism 4. Step 4: Offer—Making an OFFER that only a lunatic would refuse iv. How to Write Creative Briefs For Your Creative Team or Agency 1. High Converting Still Image Brief 2. The Ultimate Brief For Video Ads That Sell

03 Media Buying (Meta Ads Manager)

  • a. Building Your Dashboard: The KPIs you should be looking at
  • b. Building Your Ad Library The “Ad Pocket” i. Building Your Creatives 1. Copy / Headline / Primary Text 2. Main Creative: a. Still Images b. Videos (Reels + Stories) 3. Advantage+ Creative Settings ii. Hack: Leveraging Social Proof Using Post IDs
  • c. Building Your Campaigns i. Advantage+Sales Campaign Types 1. Budget Optimized (CBO) 2. Ad Set Optimized (ABO) 3. Cost Cap 4. Bid Cap ii. Account Structure 1. Creative Testing 2. Scaling (Bid Cap CBO + ASC CBO) 3. MOF + BOF (Retargeting) Campaigns iii. Deploying Creatives Using Post IDs iv. How To Use Rules to Automate Your Campaigns And Never Waste Money Again 1. Automating Testing 2. Automating Scaling

04 Day-to-Day Optimization: How to Manage Your Campaigns Daily for Max Profit

05 Your First Campaign How To “Train” A New or Underperforming Ad Account

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Does this work for
all industries?

Yes. The DYCR method works across all industries because it’s primarily based on human psychology and persuasion. So it doesn’t really matter if you’re an ecommerce brand, selling physical services online, lead generation, B2B sales, etc. – there will always be another human taking action (converting) on the other side.

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ENROLL by October 31, 2025 and save $80 on the The Double Your Conversions™ Complete Bundle

check
Module 1: How To Double Your Conversion Rate
How to exponentially increase your website sales, leads & downloads
  • Ebook with Core Framework and Methodology
  • Guided Video Training Course with live examples
check
Module 2: The Meta Ads Growth Blueprint
Scale from 0 to 7 figures in monthly sales with Meta Ads ¹ ²
  • Ebook with Core Framework and Methodology
  • Guided Video Training Course with live examples
check
Lifetime Access to the “The Conversion Engineers”
Mastermind check Slack Group

Get expert feedback, cutting-edge strategies, and direct support

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Access for $147 $597
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Still not convinced?

See why you MUST work on your conversion rate if you have an online business… or your business will NOT survive

STRUGGLING WITH HIGH CAC? emoticon

HERE’S HOW TO CUT IT IN image-half

What cannot be measured, cannot be improved. So first, let’s reverse-engineer what makes up the almighty CAC… the be-all-end-all metric of online marketing.

img-cac

As you can see from the formula above, your CAC (Customer Acquisition Cost) is determined by the performance of (3) key metrics, which are:

  • bg-nubmers-1

    CPM 📈 (Cost per 1,000 impressions) CPMs depend on market conditions such as competition, supply, demand. You can’t control CPMs.

  • bg-nubmers-2

    Link CTR 👉 (Click-through rate) The amount of people that click your ad and end up on your site. 1% is the sweet spot - which might sound daunting but it’s a piece of cake if you follow my methodology.

  • bg-nubmers-3

    Conversion Rate 🎯 The amount of people who end up buying once they land on your website. Unlike the other two metrics your Conversion Rate CAN be controlled by you and does not depend on market conditions. It can be improved infinitely.

Now… let’s plug in the “just ok” values for these (3) key metrics into the CAC formula…

  • bg-nubmers-1

    If you’re doing an OK job with your landing pages, your conversion should be about 3%

  • bg-nubmers-1

    If you’re doing a half-decent job at advertising, your Avg. Link CTR will be about 1%

  • bg-nubmers-1

    Let’s assume your CPM is $30 — not uncommon for most industries

cac-formula
alarm

The end result is an ultra-high CAC of $100... Which is simply a number that will sink most businesses not loaded with cash into the ground!

Even if you have buckets of money in the bank for customer acquisition and can afford this super high CAC…

Wouldn’t you want to get 2 customers for the price of 1?

SO… what options do we have given that…

  • icon-x

    CPMs will not go down

  • icon-x

    Due to increased competition, it's extremely hard to get more than 2% Link CTR – There are just TOO MANY brands fighting for your ideal customer's attention online

  • icon-x

    Retargeting is less efficient given tracking and privacy limitations

  • icon-x

    Cold prospecting is also less efficient because FB cannot spy what we do outside of its platform without consent anymore

Given the above...

The only viable, secure option to decrease your CAC is to… Work on your CONVERSION RATE!

Why? Because the efficiency of online ad platforms will not increase – if by anything... it will keep going DOWN!

Take a look at the formula again... Conversion Rate is, in effect, the only variable that is directly proportional to CAC that you CAN improve.

cac-line

If you double your conversion rate (which is what I will teach you), your CAC will be cut by half. See the formula again when we change the CVR from 3% to 6%....

cac-formula

Your CAC result is now half of what it used to be. So… now you know that relying on market conditions and ad platform efficiency to decrease your consumer acquisition cost is never going to work...and that… Working on a conversion rate optimization strategy is something that can halve your CAC, double the efficiency of your website, while depending completely on you (not the ad platform), and has virtually no limit.

But wait…

Now that you know that you must absolutely work on your conversion rate for your
ecommerce business to survive…

Let me show HOW NOT to work on your conversion rate.

This is the WRONG way line of doing it…

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bottom rec

Let’s take a look at a sample report from a “vanilla” conversion rate service that will NEVER make your business profitable.

Hell… these guys are so clueless… I don’t even think they’ve ever seen an online store conversion rate in the double digits.

They say...

The pop-up floating panel is a great addition, but it takes up too much space for the value it brings.

Before ODDIT

before oddit

After ODDIT

after oddit

Cool – not bad, but not nowhere near enough for a substantial 2X increase in sales. Will improve CVR by a few 0.01% points.

They say...

It’s great to surface additional products on your PDP, but only if you are going to make shopping easy.

Before ODDIT

before oddit

After ODDIT

after oddit
arrow-right

Again – try doubling your sales with this one. Not gonna happen.

They will also SUGGEST that you do the following…

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You should change your CTA text from “Buy Now” to “Shop Now”

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You should change your background color and button color to make it pop

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Do more and more stupid tests (while you keep paying them of course)!!!

The problem with these “suggestions” is that they will improve your conversion rate by a few 0.01% points at most.

You will keep bleeding cash on ads, not hitting your target metrics and this will most likely result in the death of your busines.

Don’t get me wrong. You should always take the incremental 0.01% increases in conversion rate, because they compound… But...

The problem with these “suggestions”

If you need a radical,
exponential increase in sales…

YOU MUST FOCUS ON THE BIG PICTURE… not button colors and stupid layout improvements!

LineGraph

If you want to 2X, 3X or 10X your Meta Ads results, here's what you should focus on instead:

1. Focus on what your CUSTOMERS really WANT!

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Most online businesses that are failing have one thing in common. They are pushing the wrong product to the wrong audience. They are stuck on their PowerPoint idea of who their customer should be. By finding out who your customers are, and understanding them, you can improve the:

  • Messaging
  • Copy
  • You’ll know which product USPs to call out
  • And even the UX/UI/Layout improvements that your audience NEEDS in order to convert!

2. Your MESSAGING, POSITIONING and COPY

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Once you know your customers, and understand

  • What they want
  • The problems they need solved
  • Their deep, most hidden ardent desires,
  • What they seek to gain or avoid losing…

You’ll know how to PRESENT the INFORMATION they NEED to see on your website in order to convert!

3. YOUR OFFER

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A good offer does NOT mean a large discount. Your offer is the amount of VALUE you are providing your customers in exchange for their money. E.g. Jeff Bezos provides us with:

  • Unlimited 1,2 and same-day shipping
  • Unlimited video streaming of thousands of movies and TV Shows
  • Unlimited music streaming of more than two million songs
  • And more: Prime Gaming (free games and gaming-related content), Amazon Reading (books), etc.

For the price of $139/year or $14.99/month !

That’s a hell of a good offer. Why? Because it offers tremendous value at a price most of us are willing to pay.

Did you see? Your OFFER is not a discount.

You have not been offered a “10% off”
coupon by Amazon. Instead, you are offered AMAZON PRIME… because Amazon masters
the art of the offer. arrow-right
So… what is the single, BEST offer your business can make?
lines1

This is a question that will make or break your business and your CRO strategy should answer.

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Who shouldn’t take this course?

  • Do not take this course if you’re looking for a “magic trick” that will suddenly double all your conversion stats and cut your CAC in half. That will not happen.
  • The principles in this course will indeed teach you how to achieve the above, but you must be willing to put in the work and actually apply the principles I'm teaching you.
  • So, in short, if you're looking for magic tricks, and you're not willing to put in the work, this course is not for you.

The Double Your Conversions™ System

Learn the complete Meta Ads Blueprint (Creative Strategy & Media Buying) PLUS the Double Your Conversions Landing Page System that has helped my clients grow from ZERO to 6-7 figures MRR¹ ²

Just $147 $597

Or 4 interest-free payments of just $74.25
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  • check
    Each module includes an ebook + video course for optimized learning
  • check
    Get LIFETIME access to my Mastermind check Slack community “The Conversion Engineers”
  • check
    Free LIFETIME Course + Ebook Updates
Access for $147 $597
Course Book
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Enrolling in this course is 100% RISK-FREE

If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to hello@doubleyourconversionrate.com I will personally process a complete refund, immediately, with no questions asked.

Enrolling in this course is 100% RISK-FREE

You’re Backed By My “No BS” Money Back Guarantee

personal-photo

If you’re not satisfied with the Double Your Conversions™ System for any reason, simply email the word “REFUND” to hello@doubleyourconversionrate.com – and I will personally process a complete 100% refund, immediately, with no questions asked.

This is a lifetime refund you can claim at any time (even 1 year from now if you desire), so this is completely risk-free for you.

This is a limited time special launch offer. The system will go for the original price of $597 after October 31, 2025. Don’t miss out on this exclusive $300 off launch offer.

Access for $147 $597
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The Double Your Conversions™vs “Vanilla” Meta Ad Agencies

logo-tm

Most Meta Ads Agencies

Based on
Consumer Psychology +
Direct-response Marketing +
UX/UI Design + Meta Vetted
Ad Magement
Guessing, More Guessing and
Marketing B.S.
Can scale your business from ZERO to 7 figures MMR ¹ ² Proven many times Highly Unlikely
Exponential Conversion Increases (Example: From 2% to 10%)
checkx-table
Exponential Decreases in Customer Acquisition Cost (Example: From $250 to $50)
checkx-table
Can DOUBLE your sales and
cut CAC in half
checkx-table
logoMeta Vetted
I have weekly meetings with Meta Ad Buying HQ, so all my strategies are up to date & vetted for maximum performance.
Most agencies are “Meta” partners – which means absolutely nothing. All that takes is a minimum amount of spend. They DON’T have insider-access like i DO.
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FAQs

Am I guaranteed to double my conversions and/or grow my business to 6-7 figures in monthly revenue?

I cannot guarantee results. There are many factors outside my control that affect performance — including your product, market, ad spend, and execution.
What I can do is teach you the exact principles and systems I’ve used with clients who grew from 0 to 6–7 figures MRR¹² using Meta as their main acquisition channel. These results are exceptional and not typical. It’s completely up to you to apply the methods correctly and achieve your own results.

Why should I listen to you? Who are you?
Who is this training program for?
Will I get personalized coaching from you?
Who should not buy this training program?
Do I get to join a community of students? Slack or FB group
Does this work for all industries?
Why should I act now?
Is this a creative strategy course?
Is this Meta Ads course?
Is this a copywriting course?
Is this a web design course?
Access for $147 $597
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The Double Your Conversions™ System

Learn the complete Meta Ads Blueprint (Creative Strategy & Media Buying) PLUS the Double Your Conversions Landing Page System that has helped my clients grow from ZERO to 6-7 figures MRR¹ ²

Just $147 $597

Or 4 interest-free payments of just $74.25
afterpay
Klarna_Payment_Badge
  • check
    Each module includes an ebook + video course for optimized learning
  • check
    Get LIFETIME access to my Mastermind check Slack community “The Conversion Engineers”
  • check
    Free LIFETIME Course + Ebook Updates
Access for $147 $597
Course Book
safe checkout with
paypal+stripe.svg
payments-mobile.svg
quarenteed.webp

Enrolling in this course is 100% RISK-FREE

If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to hello@doubleyourconversionrate.com I will personally process a complete refund, immediately, with no questions asked.