I'll help you DOUBLE your landing page conversion rate & cut your CAC or Lead Costs by image-half

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Conversion Rate
2.57% pointer-right
11.73%
Increase In Conversion Rate
77.11%
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Get Started

Just $2000 per month

I've DOUBLED, TRIPLED and QUADRUPLED conversion for:

This course will teach you the exact principles I use to DOUBLE, TRIPLE or even QUADRUPLE my clients' conversion rates.

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logo-real-madrid
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logo-ivon-organics

Dear business owner & marketers...

Did you know that by doubling your COLD TRAFFIC conversion rate... You could potentially cut your CAC or Lead Costs by image-half

Our proprietary CRO framework: The 4 Conversion Activators™ helps e-comm, SaaS and Lead Gen businesses achieve that.
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Here’s proof:
Nutritional Supplements (B2C)
/lama-naturals-logo.svg
Key Optimizations
  • Optimized the hero offer to accelerate acquisition while also making it cost-efficient
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
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Before
/lama-image-2.png
After
After DYCR Optimizations
Conversion Rate
2.57% pointer-right
11.73%
Decrease
in CAC
77.11%
Increase In
Conversion Rate
456%
Key Optimizations
  • Optimized the hero offer to accelerate acquisition while also making it cost-efficient
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
Pet Food (B2C)
/grub-club.png
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
/grub-1.pngrectangle
Before
/grub-2.png
After
After DYCR Optimizations
Conversion Rate
2.54% pointer-right
13.85%
Decrease
in CAC
77%
Increase In
Conversion Rate
545%
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
CPG (Better for you snacks)
/iwon.svg
Key Optimizations
  • Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
  • Added social proof elements specific for TikTok users 
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
/iwon-1.pngrectangle
Before
/iwon-2.png
After
After DYCR Optimizations
Conversion Rate
1.67% pointer-right
3.26%
Decrease
in CAC
70%
Increase In
Conversion Rate
195%
Key Optimizations
  • Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
  • Added social proof elements specific for TikTok users 
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
DTC Ibérico Pork
/campo-grande-logo.svg
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
  • Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
/campo-1.pngrectangle
Before
/campo-2.png
After
After DYCR Optimizations
Conversion Rate
2.21% pointer-right
8.25%
Decrease
in CAC
40%
Increase In
Conversion Rate
373%
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
  • Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
testimonial
Juan knows how to write FB/Instagram ads and landing pages that make people take action on the first touchpoint. This is a key, yet overlooked piece of DTC that can be the difference between burn and profit. A true operator. Knows his stuff.
testimonial
Mark Samuel
Founder & CEO at IWON Organics
stars
testimonial
The conversion rate Juan got for us was insane. We didn’t even know hitting a conversion rate of more than 10% was possible with cold traffic. That 10% actually BUYS on the first visit into our site. He’s the only marketer who’s actually generated money for us after trying with many “top tier” agencies.
testimonial
Kara Landau
Autralia’s Top Gut Health Dietitian, Founder & CEO at Uplift Food
stars
testimonial
Juan’s landing pages convert up to 5% of FIRST-TIME VISITORS which is HUGE considering our first order value is about $220. Insane! We had projected 200k in revenue on our first year in DTC, but made more than $3.5 MILLION thanks to his guidance.
testimonial
Kurt Oriol
Founder at Campo Grande and Real Madrid Camps USA
stars
testimonial
Sales genius. Knows how to make people convert on the first click
testimonial
Oliver Pestalozzi
Ex-Google, Founder & CEO of GADsmasters
stars
testimonial
Juan is an amazing marketer who knows how to get results. I'd recommend him to any CPG or consumer brand who is looking to improve their marketing and get more sales.
testimonial
Brad Baum
Co-founder Llama Naturals
stars

How would your bottomline look like with these numbers?

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diagram

Ready to cut your acquisition & lead costs EXPONENTIALLY?

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most popular

Landing Page Conversion
Optimization Service

I'll help you double your top-of-funnel conversion rate by helping you optimize your landing pages using the 4 Conversion Activators™ Method. The goal is to cut your CAC, Cost Per Lead, Sign Ups or Downloads exponentially so you can scale your customer acquisition.

$2000 / Month

Unlimited landing pages. Pause or cancel anytime.
What's included
  • icon-checkUnlimited Strategy Consulting by yours truly
  • icon-checkWeekly A/B Tests
  • icon-checkImplementation of The 4 Conversion Activators™ Framework for Exponential Improvements
  • icon-checkUX/UI Optimizations for Incremental Improvements
  • icon-checkIncludes implementation (web design + development) by my team
  • For an additional fee, I can also do:
    • icon-check Complete Landing Page Setups or Overhauls
      • icon-check Includes Design (Figma) & Development on any of these platforms:
      • unbouncesquarespace_logowebflow_logoshopifywix_logoWordPress_logo

Or... learn to do it yourself with the
Double Your Conversion Rate™ course!

Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using our proprietary 4 Conversion Activator Method™ with this short, actionable course.

$297

book
checkout securely with
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payments.svg
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Guaranteed To Increase Your Conversion Rate

If you're not 100% satisfied with your increase in conversion rate and/or our strategy, we'll work for FREE until you are.

FAQs

What benefits can I expect from your landing page CRO service?

You can expect to increase your conversion rate in a way that will enable serious scale for your business. You'll be able to multiply the amount of sales, leads and/or downloads that you're currently getting for the same ad buget.

I’ve tried a conversion rate agency before and it didn’t work. How is this different?
How long does it take see results?
Can you guarantee that you’ll double my conversion rate?
Will I own my new landing page design and/or assets?
Do you support my current landing page platform?
How will we communicate?
Will we have any monthly/weekly meetings and/or reports?
How does the onboarding process work?
How many tests do you run at once?
How many A/B tests do you run each week?
What should my conversion rate be?
What happens when we reach our upper limit in terms of conversion rate?
What landing page elements do you A/B test?
Am I guaranteed to DOUBLE my conversion rate?

No. Guaranteeing results is dishonest. However, I’ll teach you the principles that have doubled, tripled and even quadrupled my client’s conversion rate over the years. It’s completely up to you to apply them correctly and achieve your own results.

Who is this course for?
Who should NOT enroll in this course?
Does this work for all industries?
Is this a copywriting course?
Is this a web design course?
Is this a Figma course?
Why should I listen to you? Who are you?
Most online courses are $1,997 or $1,497, etc. – What’s the deal?
Do I get lifetime access?
Will I only be billed once?
Will I get personalized coaching from you if I buy the course?
Do I get to join a community of students? A Slack or FB group?
Why should I act now?

Hi there. My name is Juan, and this is why you should trust me with your landing page conversion rate optimization (CRO).

Meet Your Instructor

Hi there. My name is Juan Alou, and this is why you should trust me as your "Conversion Copywriting" teacher.

  • icon-checkI have scaled my OWN e-commerce and lead-gen brands from $0 to 8 figures by leading their conversion-acquisition strategy: paid media and landing pages.
  • icon-checkMy metrics have been key in closing multi-million dollar funding rounds for my own startups and my clients.
  • icon-checkAnd if you’re not into fundraising… I have helped others build profitable businesses that grow comfortably with ZERO outside investment.
In short
I’m the guy who finally made cold customer acquisition work for many brands who’ve been burned by many (sometimes famous) agencies before.
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My clients (whom you can find on this site) will be happy to recommend my services to anyone, so feel free to reach out to them asking if these results are indeed true.

So… if you’ve created a potentially life-changing product or service that solves a BIG problem for your target market...

But you feel that your website is not doing justice to it...

Then I definitely recommend that you take this course and learn how to craft a landing page that will sell your product like it deserves.

*My time is extremely limited these days so please consider emailing me first at hello@doubleyourconversionrate.com and I’ll get back to you faster.

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Still not convinced?

See why you MUST work on YOUR conversion rate if you have an ecommerce business… or your business will NOT survive

STRUGGLING WITH HIGH CAC or Lead Costs? emoticon

HERE'S HOW TO CUT THEM BY image-half

What cannot be measured, cannot be improved. So first, let’s reverse-engineer what makes up the almighty CAC… the be-all-end-all metric of online adversiting.

img-cac

As you can see from the formula above, your CAC (Customer Acquisition Cost) is determined by the performance of (3) key metrics, which are:

  • bg-nubmers-1

    CPM 📈 (Cost per 1,000 impressions) CPMs depend on market conditions such as competition, supply, demand, etc. that you cannot control.

  • bg-nubmers-2

    Link CTR 👉 (Click-through rate) The amount of people that click your ad and end up on your site. It’s really hard to get more than 2% Link CTR when targeting cold audiences. Assume that you cannot control your Link CTR by a significant amount and a max (ideal) value of 2%

    Note: If you’re not getting at least 1% Link CTR, your ads need some work. You’re not sending the right message to the right audience.

  • bg-nubmers-3

    Conversion Rate 🎯 The amount of people who end up buying once they land on your website. Unlike the other two metrics your Conversion Rate CAN be controlled by you and does not depend on market conditions. It can be improved infinitely.

Now… let’s plug in the avg. values of these (3) key metrics (CPG industry) into the CPA formula…

  • bg-nubmers-1

    If you’re like most eCommerce brands, you Avg. Conversion Rate is close to 3%

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    If you’re doing a decent job at advertising, your Avg. Link CTR is about 1%

  • bg-nubmers-1

    If you’re in CPG, targeting health, keto, fitness, etc. to 25-55 year olds, the Avg. CPM (on Facebook/IG) will be about $30

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alarm

The end result is an ultra-high CAC of $100... Which is simply a number that will sink most eCommerce businesses into the ground!

Even if you have buckets of money in the bank for customer acquisition and can afford this super high CAC… Wouldn’t you want to get 2 customers for the price of 1?

SO… what options do we have given that…

  • icon-x

    CPMs will not go down

  • icon-x

    Due to increased competition, it's extremely hard to get more than 2% Link CTR – There are just TOO MANY brands fighting for your ideal customer's attention online

  • icon-x

    Retargeting is less efficient given the new iOS limitations

  • icon-x

    Cold prospecting is also less efficient because FB cannot spy what we do outside of its platform without consent anymore

Given the above...

The only viable, secure option to decrease your CAC is to… Work on your CONVERSION RATE!

Why? Because the efficiency of online ad platforms will not increase – if by anything... it will keep going DOWN!

Take a look at the formula again... Conversion Rate is, in effect, the only variable that is directly proportional to CAC that you CAN improve.

cac-line

If you double your conversion rate (which is what our report will do for you), your CAC will be cut by half. See the formula again when we change the CVR from 3% to 6%....

cac-formula

Our CPA result is now half of what it used to be. So… now you know that relying on market conditions and ad platform efficiency to decrease your consumer acquisition cost is never going to work… and that… Working on a conversion rate optimization strategy is something that can halve your CPA, double the efficiency of your website, while depending completely on you (not the ad platform), and has virtually no limit.

But wait…

Now that you know that you must absolutely work on your conversion rate for your
ecommerce business to survive…

Let me show HOW NOT to work on your conversion rate.

This is the WRONG way line of doing it…

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bottom rec

Let’s take a look at a sample report from a conversion rate audit service that costs 5x times what this course costs will NEVER get you to the CVR rates you can get by applying the exponential CRO strategy you'll learn in this course.

Hell… these guys are so clueless… I don’t even think they’ve ever seen an online store conversion rate in the double digits.

They say...

The pop-up floating panel is a great addition, but it takes up too much space for the value it brings.

Before ODDIT

before oddit

After ODDIT

after oddit

Cool – not bad, but not nowhere near enough for a substantial 2X increase in sales. Will improve CVR by a few 0.01% points.

They say...

It’s great to surface additional products on your PDP, but only if you are going to make shopping easy.

Before ODDIT

before oddit

After ODDIT

after oddit
arrow-right

Again – try doubling your sales with this one. Not gonna happen.

They will also SUGGEST that you do the following…

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You should change your CTA text from “Buy Now” to “Shop Now”

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You should change your background color and button color to make it pop

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Do more and more stupid tests (while you keep paying them of course)!!!

The problem with these “suggestions” is that they will improve your conversion rate by a few 0.01% points at most.

You will keep bleeding cash on ads, not hitting your target metrics and this will most likely result in the death of your busines.

Don’t get me wrong. You should always take the incremental 0.01% increases in conversion rate, because they compound… But...

The problem with these “suggestions”

If you need a radical,
exponential increase in sales…

YOU MUST FOCUS ON THE BIG PICTURE… not button colors and stupid layout improvements!

LineGraph

If you want to 2X, 3X or 10X your Conversion Rate, here's what you should focus on instead:

1. Focus on what your CUSTOMERS really WANT!

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Most online businesses that are failing have one thing in common. They are pushing the wrong product to the wrong audience. They are stuck on their PowerPoint idea of who their customer should be. By finding out who your customers are, and understanding them, you can improve the:

  • Messaging
  • Copy
  • You’ll know which product USPs to call out
  • And even the UX/UI/Layout improvements that your audience NEEDS in order to convert!

2. Your MESSAGING, POSITIONING and COPY

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Once you know your customers, and understand

  • What they want
  • The problems they need solved
  • Their deep, most hidden ardent desires,
  • What they seek to gain or avoid losing…

You’ll know how to PRESENT the INFORMATION they NEED to see on your website in order to convert!

3. YOUR OFFER

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A good offer does NOT mean a large discount. Your offer is the amount of VALUE you are providing your customers in exchange for their money. E.g. Jeff Bezos provides us with:

  • Unlimited 1,2 and same-day shipping
  • Unlimited video streaming of thousands of movies and TV Shows
  • Unlimited music streaming of more than two million songs
  • And more: Prime Gaming (free games and gaming-related content), Amazon Reading (books), etc.

For the price of $139/year or $14.99/month !

That’s a hell of a good offer. Why? Because it offers tremendous value at a price most of us are willing to pay.

Did you see? Your OFFER is not a discount.

You have not been offered a “10% off”
coupon by Amazon. Instead, you are offered AMAZON PRIME… because Amazon masters
the art of the offer. arrow-right
So… what is the single, BEST offer your business can make?
lines1

This is a question that will make or break your business and your CRO strategy should answer.

Double Your Conversion Landing
Pages™ vs Traditional Landing Pages

logo-tm

$7.5K Landing
Page Agency

Based on
Consumer Psychology +
Direct-response Marketing +
UX/UI Design
Marketing
B.S.
Exponential Conversion Increases (Example: From 2% to 10%)
checkx-table
Exponential CAC Decreases (Example: From $250 to $50)
checkx-table
Can DOUBLE your sales and/or
cut CAC in half.
checkx-table
Offer Building checkx-table
High Converting Direct-Response Copy checkx-table
Actually used by their clients checkx-table

Ready to cut your cost per acquisition in half? Subscribe right now!

icon-arrow
most popular

Landing Page Conversion
Optimization Service

I'll help you double your top-of-funnel conversion rate by helping you optimize your landing pages using the 4 Conversion Activators™ Method. The goal is to cut your CAC, Cost Per Lead, Sign Ups or Downloads exponentially so you can scale your customer acquisition.

$2000 / Month

Unlimited landing pages. Pause or cancel anytime.
What's included
  • icon-checkUnlimited Strategy Consulting by yours truly
  • icon-checkWeekly A/B Tests
  • icon-checkImplementation of The 4 Conversion Activators™ Framework for Exponential Improvements
  • icon-checkUX/UI Optimizations for Incremental Improvements
  • icon-checkIncludes implementation (web design + development) by my team
  • For an additional fee, I can also do:
    • icon-check Complete Landing Page Setups or Overhauls
      • icon-check Includes Design (Figma) & Development on any of these platforms:
      • unbouncesquarespace_logowebflow_logoshopifywix_logoWordPress_logo

Or... learn to do it yourself with the
Double Your Conversion Rate™ course!

Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using our proprietary 4 Conversion Activator Method™ with this short, actionable course.

$297

book
checkout securely with
stripe.svg
payments.svg
quarenteed.webp

Guaranteed To Increase Your Conversion Rate

If you're not 100% satisfied with your increase in conversion rate and/or our strategy, we'll work for FREE until you are.