We’ll DOUBLE your landing page conversion rate
in
60 days
or less - or your money back in full.
Your new ultra
high-conversion landing
page will be up and running in 4 weeks or less
Dear CPG/DTC brands,
Doubling your conversion rate from 2% to 4% means you DOUBLE your SALES and/or cut your CAC in
- Optimized the hero offer to accelerate acquisition while also making it cost-efficient
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
in CAC
Conversion Rate
- Optimized the hero offer to accelerate acquisition while also making it cost-efficient
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
in CAC
Conversion Rate
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
- Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
- Added social proof elements specific for TikTok users
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
in CAC
Conversion Rate
- Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
- Added social proof elements specific for TikTok users
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
- Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
in CAC
Conversion Rate
- Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
- Applied copywriting techniques based on the “Psychology of Persuasion” framework
- Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
- Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
- Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
How would your bottomline look like with these numbers?
Ready to get your ultra high-conversion landing page?
Landing Page Conversion
Optimization Service
We’ll DOUBLE your current landing page conversion rate by performing monthly experiments and iterations using our proprietary 4 Conversion Activator™ Method. The aim is to cut your CAC exponentially.
$2,500 / Month
Pause or cancel anytime- Initial Strategy & Offer Assestment
- A/B Tests + Optimizations
- Unlimited Landing Page Iterations
- Copywriting Optimizations
- Unlimited UX/UI Redesigns
- On-brand UX/UI Design
- High Conversion Copy
- Unlimited Development
Or… Do It Yourself Using
My Step-By-Step Guide!
Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using my proprietary 4 Conversion Activator Method™ with this short, actionable guide.
$9.99
Guaranteed To Increase Your Conversion Rate Or Your Money Back In Full
If you're not 100% satisfied with your increase in conversion rate after your landing page is implemented, you get a full 100% refund with no questions asked.
FAQs
You can expect to increase your sales velocity, and acquire A LOT more customers for A LOT less money.
Hi there. My name is Juan, and this is why you should trust me with your landing pages and paid media.
- I have scaled a handful of CPG brands from $0 to the high 8 figures by leading their paid media and landing pages.
- My metrics have been key in closing multi-million dollar funding rounds for them, and that’s after 2023 – when capital is not easy to come by.
- And if you’re not into fundraising… I have helped others build profitable businesses that grow comfortably with ZERO outside investment.
Since no “NDA” prevents me from sharing this past success – I’m upfront and transparent about whom I work with.
My clients (which you can find on this site) will be happy to recommend my services to anyone, so feel free to reach out to them.
So… if you’ve created a potentially life-changing product that solves a BIG problem for your consumer.
I can definitely replicate the above success for you.
Still not convinced?
See why you MUST work on YOUR conversion rate if you have an ecommerce business… or your business will NOT survive
STRUGGLING WITH HIGH CACs?
here's how to cut them in
What cannot be measured, cannot be improved. So first, let’s reverse-engineer what makes up the almighty CAC… the be-all-end-all metric of DTC.
As you can see from the formula above, your CAC (Customer Acquisition Cost) is determined by the performance of (3) key metrics, which are:
CPM 📈 (Cost per 1,000 impressions) CPMs depend on market conditions such as competition, supply, demand, etc. that you cannot control.
Link CTR 👉 (Click-through rate) The amount of people that click your ad and end up on your site. It’s really hard to get more than 2% Link CTR when targeting cold audiences. Assume that you cannot control your Link CTR by a significant amount and a max (ideal) value of 2%
Note: If you’re not getting at least 1% Link CTR, your ads need some work. You’re not sending the right message to the right audience.
Conversion Rate 🎯 The amount of people who end up buying once they land on your website. Unlike the other two metrics your Conversion Rate CAN be controlled by you and does not depend on market conditions. It can be improved infinitely.
Now… let’s plug in the avg. values of these (3) key metrics (CPG industry) into the CPA formula…
If you’re like most CPG brands, you Avg. Conversion Rate is close to 3%
If you’re doing a decent job at advertising, your Avg. Link CTR is about 1%
If you’re in CPG, targeting health, keto, fitness, etc. to 25-55 year olds, the Avg. CPM (on Facebook/IG) will be about $30
The end result is an ultra-high CAC of $100... Which is simply a number that will sink most CPG businesses into the ground!
Even if you have buckets of money in the bank for customer acquisition and can afford this super high CAC… Wouldn’t you want to get 2 customers for the price of 1?
SO… what options do we have given that…
CPMs will not go down
Due to increased competition, it's extremely hard to get more than 2% Link CTR – There are just TOO MANY brands fighting for your ideal customer's attention online
Retargeting is less efficient given the new iOS limitations
Cold prospecting is also less efficient because FB cannot spy what we do outside of its platform without consent anymore
Given the above...
The only viable, secure option to decrease your CAC is to… Work on your CONVERSION RATE!
Why? Because the efficiency of online ad platforms will not increase – if by anything... it will keep going DOWN!
Take a look at the formula again... Conversion Rate is, in effect, the only variable that is directly proportional to CAC that you CAN improve.
If you double your conversion rate (which is what our report will do for you), your CAC will be cut by half. See the formula again when we change the CVR from 3% to 6%....
Our CPA result is now half of what it used to be. So… now you know that relying on market conditions and ad platform efficiency to decrease your consumer acquisition cost is never going to work… and that… Working on a conversion rate optimization strategy is something that can halve your CPA, double the efficiency of your website, while depending completely on you (not the ad platform), and has virtually no limit.
But wait…
Now that you know that you must absolutely work on your conversion rate for your
ecommerce business to survive…
Let me show HOW NOT to work on your conversion rate.
This is the WRONG way of doing it…
Let’s take a look at a sample report from a conversion rate
audit service that costs 2.5x times what our audit costs will
NEVER get you to the CVR rates I have obtained for my clients.
Hell… these guys are so clueless… I don’t even think they’ve ever
seen an online store conversion rate in the double digits.
They say...
The pop-up floating panel is a great addition, but it
takes up too much space for the value it brings.
Before ODDIT
After ODDIT
Cool – not bad, but not nowhere near enough for a substantial 2X increase in sales. Will improve CVR by a few 0.01% points.
They say...
It’s great to surface additional products on your PDP, but only if
you are going to make shopping easy.
Before ODDIT
After ODDIT
Again – try doubling your sales with this one. Not gonna happen.
They will also SUGGEST that you do the following…
You should change your CTA text from “Buy Now” to “Shop Now”
You should change your background color and button color to make it pop
Do more and more stupid tests (while you keep paying them of course)!!!
The problem with these “suggestions” is that they will improve your conversion rate by a few 0.01% points at most.
You will keep bleeding cash on ads, not hitting your target metrics and this will most likely result in the death of your busines.
Don’t get me wrong. You should always take the incremental 0.01% increases in conversion rate, because they compound… But...
If you need a radical,
exponential increase in sales…
YOU MUST FOCUS ON THE BIG PICTURE… not button colors and stupid layout improvements!
If you want to 2X, 3X or 10X your Conversion Rate, here's what you should focus on instead:
1. Focus on what your CUSTOMERS really WANT!
Most ecommerce stores that are failing have one thing in common. They are pushing the wrong product to the wrong audience. They are stuck on their PowerPoint idea of who their customer should be. By finding out who your customers are, and understanding them, you can improve the:
- Messaging
- Copy
- You’ll know which product USPs to call out
- And even the UX/UI/Layout improvements that your audience NEEDS in order to convert!
2. Your MESSAGING, POSITIONING and COPY
Once you know your customers, and understand
- What they want
- The problems they need solved
- Their deep, most hidden ardent desires,
- What they seek to gain or avoid losing…
You’ll know how to PRESENT the INFORMATION they NEED to see on your website in order to convert!
3. YOUR OFFER
A good offer does NOT mean a large discount. Your offer is the amount of VALUE you are providing your customers in exchange for their money. E.g. Jeff Bezos provides us with:
- Unlimited 1,2 and same-day shipping
- Unlimited video streaming of thousands of movies and TV Shows
- Unlimited music streaming of more than two million songs
- And more: Prime Gaming (free games and gaming-related content), Amazon Reading (books), etc.
For the price of $139/year or $14.99/month !
That’s a hell of a good offer. Why? Because it offers tremendous value at a price most of us are willing to pay.
Did you see? Your OFFER is not a discount.
coupon by Amazon. Instead, you are offered AMAZON PRIME… because Amazon masters
the art of the offer.
This is a question that will make or break your business and your CRO strategy should answer.
Double Your Conversion Landing
Pages™ vs Traditional Landing Pages
$7.5K Landing | ||
---|---|---|
Based on | Consumer Psychology + Direct-response Marketing + UX/UI Design | Marketing B.S. |
Exponential Conversion Increases (Example: From 2% to 10%) | ||
Exponential CAC Decreases (Example: From $250 to $50) | ||
Can DOUBLE your sales and/or cut CAC in half. | ||
Offer Building | ||
High Converting Direct-Response Copy | ||
Actually used by their clients |
Ready to cut your cost per acquisition in half? Subscribe right now!
Landing Page Conversion
Optimization Service
We’ll DOUBLE your current landing page conversion rate by performing monthly experiments and iterations using our proprietary 4 Conversion Activator™ Method. The aim is to cut your CAC exponentially.
$2,500 / Month
Pause or cancel anytime- Initial Strategy & Offer Assestment
- A/B Tests + Optimizations
- Unlimited Landing Page Iterations
- Copywriting Optimizations
- Unlimited UX/UI Redesigns
- On-brand UX/UI Design
- High Conversion Copy
- Unlimited Development
Or… Do It Yourself Using
My Step-By-Step Guide!
Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using my proprietary 4 Conversion Activator Method™ with this short, actionable guide.
$9.99
Guaranteed To Increase Your Conversion Rate Or Your Money Back In Full
If you're not 100% satisfied with your increase in conversion rate after your landing page is implemented, you get a full 100% refund with no questions asked.
Going for the DYI book instead?
What is included in the book?
What happens after you
read the book?
I propose any of
these 2 options.
You go on to implement my suggestions on your own. If you’re not satisfied with the results or increase in conversion after implementing my suggestions, you can go ahead and contact me at
hello@doubleyourconversionrate.com or call me at (831) 272-4773 for further guidance.
If you like what you see in the report, and would like me to help you or your team implement my
suggestions, you can go ahead and hire me to do so. If you like working with me and the results (money)
that I bring you, then we can keep working together in the long term on your Conversion Rate Optimization.
In fact, I created this report service in order to find potential brands and founders that I feel I can make lots of money
for. So... I’m offering this report as an easy and affordable way to kick-off our long-term money-making partnership.
Do you work with ALL INDUSTRIES?
Please DO NOT APPLY IF YOUR STORE
IS IN THE FOLLOWING CATEGORIES
- Apparel brands (Unless truly revolutionary)
- Alcohol / Tobacco products
Already sold on our managed services? Subscribe right now!
Landing Page Conversion
Optimization Service
We’ll DOUBLE your current landing page conversion rate by performing monthly experiments and iterations using our proprietary 4 Conversion Activator™ Method. The aim is to cut your CAC exponentially.
$2,500 / Month
Pause or cancel anytime- Initial Strategy & Offer Assestment
- A/B Tests + Optimizations
- Unlimited Landing Page Iterations
- Copywriting Optimizations
- Unlimited UX/UI Redesigns
- On-brand UX/UI Design
- High Conversion Copy
- Unlimited Development
Or… Do It Yourself Using
My Step-By-Step Guide!
Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using my proprietary 4 Conversion Activator Method™ with this short, actionable guide.
$9.99
Guaranteed To Increase Your Conversion Rate Or Your Money Back In Full
If you're not 100% satisfied with your increase in conversion rate after your landing page is implemented, you get a full 100% refund with no questions asked.