We’ll DOUBLE your landing page conversion rate
in 60 days or less - or your money back in full.

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Conversion Rate
2.57% pointer-right
11.73%
Increase In Conversion Rate
77.11%
project-exp1
project-exp2
project-exp3
project-exp4
get started

Your new ultra high-conversion landing page will be up and running in 4 weeks or less

comp-guy
We’ve Doubled Conversion For
logo-mondelez
logo-lama-naturals
logo-real-madrid
logo-ivon-organics
/campo-grande.svg

Dear CPG/DTC brands,

Doubling your conversion rate from 2% to 4% means you DOUBLE your SALES and/or cut your CAC in image-half

And on average, it takes us about 4 weeks of optimizations to achieve just that.
bg-text-2
Here’s proof:
Nutritional Supplements (B2C)
/lama-naturals-logo.svg
Key Optimizations
  • Optimized the hero offer to accelerate acquisition while also making it cost-efficient
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
/lama-naturals-img-1.pngrectangle
Before
/lama-image-2.png
After
After DYCR Optimizations
Conversion Rate
2.57% pointer-right
11.73%
Decrease
in CAC
77.11%
Increase In
Conversion Rate
456%
Key Optimizations
  • Optimized the hero offer to accelerate acquisition while also making it cost-efficient
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
Pet Food (B2C)
/grub-club.png
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
/grub-1.pngrectangle
Before
/grub-2.png
After
After DYCR Optimizations
Conversion Rate
2.54% pointer-right
13.85%
Decrease
in CAC
77%
Increase In
Conversion Rate
545%
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Implemented a “frictionless” offer to accelerate new customer acquisition at a fraction of the original CAC
CPG (Better for you snacks)
/iwon.svg
Key Optimizations
  • Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
  • Added social proof elements specific for TikTok users 
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
/iwon-1.pngrectangle
Before
/iwon-2.png
After
After DYCR Optimizations
Conversion Rate
1.67% pointer-right
3.26%
Decrease
in CAC
70%
Increase In
Conversion Rate
195%
Key Optimizations
  • Optimized the hero offer for TikTok Traffic based on the observed consumer behavior
  • Added social proof elements specific for TikTok users 
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
DTC Ibérico Pork
/campo-grande-logo.svg
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
  • Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
/campo-1.pngrectangle
Before
/campo-2.png
After
After DYCR Optimizations
Conversion Rate
2.21% pointer-right
8.25%
Decrease
in CAC
40%
Increase In
Conversion Rate
373%
Key Optimizations
  • Redesigned the landing page using our proprietary Direct-Response Marketing framework “The 4 Conversion Activators™”
  • Applied copywriting techniques based on the “Psychology of Persuasion” framework
  • Added a strong emphasis on social proof elements such as recipes, reviews and demonstration
  • Optimized the hero offer and increased AOV by 70% while decreasing the overall CAC
  • Redesigned the UX/UI so that it directly impacted the target buyer’s emotional key triggers (based on consumer research)
testimonial
Juan knows how to write FB/Instagram ads and landing pages that make people take action on the first touchpoint. This is a key, yet overlooked piece of DTC that can be the difference between burn and profit. A true operator. Knows his stuff.
testimonial
Mark Samuel
Founder & CEO at IWON Organics
stars
testimonial
The conversion rate Juan got for us was insane. We didn’t even know hitting a conversion rate of more than 10% was possible with cold traffic. That 10% actually BUYS on the first visit into our site. He’s the only marketer who’s actually generated money for us after trying with many “top tier” agencies.
testimonial
Kara Landau
Autralia’s Top Gut Health Dietitian, Founder & CEO at Uplift Food
stars
testimonial
Juan’s landing pages convert up to 5% of FIRST-TIME VISITORS which is HUGE considering our first order value is about $220. Insane! We had projected 200k in revenue on our first year in DTC, but made more than $3.5 MILLION thanks to his guidance.
testimonial
Kurt Oriol
Founder at Campo Grande and Real Madrid Camps USA
stars
testimonial
Sales genius. Knows how to make people convert on the first click
testimonial
Oliver Pestalozzi
Ex-Google, Founder & CEO of GADsmasters
stars
testimonial
Juan is an amazing marketer who knows how to get results. I'd recommend him to any CPG or consumer brand who is looking to improve their marketing and get more sales.
testimonial
Brad Baum
Co-founder Llama Naturals
stars

How would your bottomline look like with these numbers?

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diagram

Ready to get your ultra high-conversion landing page?

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most popular

Landing Page Conversion
Optimization Service

We’ll DOUBLE your current landing page conversion rate by performing monthly experiments and iterations using our proprietary 4 Conversion Activator™ Method. The aim is to cut your CAC exponentially.

$2,500 / Month

Pause or cancel anytime
Includes
  • icon-checkInitial Strategy & Offer Assestment
  • icon-checkA/B Tests + Optimizations
  • icon-checkUnlimited Landing Page Iterations
  • icon-checkCopywriting Optimizations
  • icon-checkUnlimited UX/UI Redesigns
  • icon-checkOn-brand UX/UI Design
  • icon-checkHigh Conversion Copy
  • icon-checkUnlimited Development
    horizontal hierarchy
    unbounceshopify

Or… Do It Yourself Using
My Step-By-Step Guide!

Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using my proprietary 4 Conversion Activator Method™ with this short, actionable guide.

$9.99

available at Amazon
book
checkout securely with
stripe.svg
payments.svg
quarenteed.webp

Guaranteed To Increase Your Conversion Rate Or Your Money Back In Full

If you're not 100% satisfied with your increase in conversion rate after your landing page is implemented, you get a full 100% refund with no questions asked.

FAQs

What benefits can I expect from your landing page CRO service?

You can expect to increase your sales velocity, and acquire A LOT more customers for A LOT less money.

I’ve tried a landing page before and it didn’t work. How is this different?
How long does it take see results?
Can you guarantee that you’ll double my conversion rate?
How much can I expect my CAC/CPA to drop?
Do you handle ads as well?
Will I own my landing page design and/or assets?
Which platform do you use to develop?
How do we will communicate?
How many are you at this “agency”?
Will we have any monthly/weekly meetings and/or reports?
How does the onboarding process work?

Hi there. My name is Juan, and this is why you should trust me with your landing pages and paid media.

  • icon-checkI have scaled a handful of CPG brands from $0 to the high 8 figures by leading their paid media and landing pages.
  • icon-checkMy metrics have been key in closing multi-million dollar funding rounds for them, and that’s after 2023 – when capital is not easy to come by.
  • icon-checkAnd if you’re not into fundraising… I have helped others build profitable businesses that grow comfortably with ZERO outside investment.
In short
I’m the guy who finally made DTC work for many brands who’ve been burned by many (sometimes famous) agencies before.
logo-mondelezlogo-lama-naturalslogo-real-madridlogo-ivon-organics/campo-grande.svg

Since no “NDA” prevents me from sharing this past success – I’m upfront and transparent about whom I work with. 

My clients (which you can find on this site) will be happy to recommend my services to anyone, so feel free to reach out to them.

So… if you’ve created a potentially life-changing product that solves a BIG problem for your consumer.

I can definitely replicate the above success for you.

*My time is extremely limited these days so please consider emailing me first at hello@doubleyourconversionrate.com and I’ll get back to you faster.

personal-photo

icon-emoticons

Still not convinced?

See why you MUST work on YOUR conversion rate if you have an ecommerce business… or your business will NOT survive

STRUGGLING WITH HIGH CACs? emoticon

here's how to cut them in image-half

What cannot be measured, cannot be improved. So first, let’s reverse-engineer what makes up the almighty CAC… the be-all-end-all metric of DTC.

img-cac

As you can see from the formula above, your CAC (Customer Acquisition Cost) is determined by the performance of (3) key metrics, which are:

  • bg-nubmers-1

    CPM 📈 (Cost per 1,000 impressions) CPMs depend on market conditions such as competition, supply, demand, etc. that you cannot control.

  • bg-nubmers-2

    Link CTR 👉 (Click-through rate) The amount of people that click your ad and end up on your site. It’s really hard to get more than 2% Link CTR when targeting cold audiences. Assume that you cannot control your Link CTR by a significant amount and a max (ideal) value of 2%

    Note: If you’re not getting at least 1% Link CTR, your ads need some work. You’re not sending the right message to the right audience.

  • bg-nubmers-3

    Conversion Rate 🎯 The amount of people who end up buying once they land on your website. Unlike the other two metrics your Conversion Rate CAN be controlled by you and does not depend on market conditions. It can be improved infinitely.

Now… let’s plug in the avg. values of these (3) key metrics (CPG industry) into the CPA formula…

  • bg-nubmers-1

    If you’re like most CPG brands, you Avg. Conversion Rate is close to 3%

  • bg-nubmers-1

    If you’re doing a decent job at advertising, your Avg. Link CTR is about 1%

  • bg-nubmers-1

    If you’re in CPG, targeting health, keto, fitness, etc. to 25-55 year olds, the Avg. CPM (on Facebook/IG) will be about $30

cac-formula
alarm

The end result is an ultra-high CAC of $100... Which is simply a number that will sink most CPG businesses into the ground!

Even if you have buckets of money in the bank for customer acquisition and can afford this super high CAC… Wouldn’t you want to get 2 customers for the price of 1?

SO… what options do we have given that…

  • icon-x

    CPMs will not go down

  • icon-x

    Due to increased competition, it's extremely hard to get more than 2% Link CTR – There are just TOO MANY brands fighting for your ideal customer's attention online

  • icon-x

    Retargeting is less efficient given the new iOS limitations

  • icon-x

    Cold prospecting is also less efficient because FB cannot spy what we do outside of its platform without consent anymore

Given the above...

The only viable, secure option to decrease your CAC is to… Work on your CONVERSION RATE!

Why? Because the efficiency of online ad platforms will not increase – if by anything... it will keep going DOWN!

Take a look at the formula again... Conversion Rate is, in effect, the only variable that is directly proportional to CAC that you CAN improve.

cac-line

If you double your conversion rate (which is what our report will do for you), your CAC will be cut by half. See the formula again when we change the CVR from 3% to 6%....

cac-formula

Our CPA result is now half of what it used to be. So… now you know that relying on market conditions and ad platform efficiency to decrease your consumer acquisition cost is never going to work… and that… Working on a conversion rate optimization strategy is something that can halve your CPA, double the efficiency of your website, while depending completely on you (not the ad platform), and has virtually no limit.

But wait…

Now that you know that you must absolutely work on your conversion rate for your
ecommerce business to survive…

Let me show HOW NOT to work on your conversion rate.

This is the WRONG way line of doing it…

line
bottom rec

Let’s take a look at a sample report from a conversion rate audit service that costs 2.5x times what our audit costs will NEVER get you to the CVR rates I have obtained for my clients.

Hell… these guys are so clueless… I don’t even think they’ve ever seen an online store conversion rate in the double digits.

They say...

The pop-up floating panel is a great addition, but it takes up too much space for the value it brings.

Before ODDIT

before oddit

After ODDIT

after oddit

Cool – not bad, but not nowhere near enough for a substantial 2X increase in sales. Will improve CVR by a few 0.01% points.

They say...

It’s great to surface additional products on your PDP, but only if you are going to make shopping easy.

Before ODDIT

before oddit

After ODDIT

after oddit
arrow-right

Again – try doubling your sales with this one. Not gonna happen.

They will also SUGGEST that you do the following…

emoji

You should change your CTA text from “Buy Now” to “Shop Now”

emoji

You should change your background color and button color to make it pop

emoji

Do more and more stupid tests (while you keep paying them of course)!!!

The problem with these “suggestions” is that they will improve your conversion rate by a few 0.01% points at most.

You will keep bleeding cash on ads, not hitting your target metrics and this will most likely result in the death of your busines.

Don’t get me wrong. You should always take the incremental 0.01% increases in conversion rate, because they compound… But...

The problem with these “suggestions”

If you need a radical,
exponential increase in sales…

YOU MUST FOCUS ON THE BIG PICTURE… not button colors and stupid layout improvements!

LineGraph

If you want to 2X, 3X or 10X your Conversion Rate, here's what you should focus on instead:

1. Focus on what your CUSTOMERS really WANT!

emoji

Most ecommerce stores that are failing have one thing in common. They are pushing the wrong product to the wrong audience. They are stuck on their PowerPoint idea of who their customer should be. By finding out who your customers are, and understanding them, you can improve the:

  • Messaging
  • Copy
  • You’ll know which product USPs to call out
  • And even the UX/UI/Layout improvements that your audience NEEDS in order to convert!

2. Your MESSAGING, POSITIONING and COPY

emoji

Once you know your customers, and understand

  • What they want
  • The problems they need solved
  • Their deep, most hidden ardent desires,
  • What they seek to gain or avoid losing…

You’ll know how to PRESENT the INFORMATION they NEED to see on your website in order to convert!

3. YOUR OFFER

emoji

A good offer does NOT mean a large discount. Your offer is the amount of VALUE you are providing your customers in exchange for their money. E.g. Jeff Bezos provides us with:

  • Unlimited 1,2 and same-day shipping
  • Unlimited video streaming of thousands of movies and TV Shows
  • Unlimited music streaming of more than two million songs
  • And more: Prime Gaming (free games and gaming-related content), Amazon Reading (books), etc.

For the price of $139/year or $14.99/month !

That’s a hell of a good offer. Why? Because it offers tremendous value at a price most of us are willing to pay.

Did you see? Your OFFER is not a discount.

You have not been offered a “10% off”
coupon by Amazon. Instead, you are offered AMAZON PRIME… because Amazon masters
the art of the offer. arrow-right
So… what is the single, BEST offer your business can make?
lines1

This is a question that will make or break your business and your CRO strategy should answer.

Double Your Conversion Landing
Pages™ vs Traditional Landing Pages

logo-tm

$7.5K Landing
Page Agency

Based on
Consumer Psychology +
Direct-response Marketing +
UX/UI Design
Marketing
B.S.
Exponential Conversion Increases (Example: From 2% to 10%)
checkx-table
Exponential CAC Decreases (Example: From $250 to $50)
checkx-table
Can DOUBLE your sales and/or
cut CAC in half.
checkx-table
Offer Building checkx-table
High Converting Direct-Response Copy checkx-table
Actually used by their clients checkx-table

Ready to cut your cost per acquisition in half? Subscribe right now!

icon-arrow
most popular

Landing Page Conversion
Optimization Service

We’ll DOUBLE your current landing page conversion rate by performing monthly experiments and iterations using our proprietary 4 Conversion Activator™ Method. The aim is to cut your CAC exponentially.

$2,500 / Month

Pause or cancel anytime
Includes
  • icon-checkInitial Strategy & Offer Assestment
  • icon-checkA/B Tests + Optimizations
  • icon-checkUnlimited Landing Page Iterations
  • icon-checkCopywriting Optimizations
  • icon-checkUnlimited UX/UI Redesigns
  • icon-checkOn-brand UX/UI Design
  • icon-checkHigh Conversion Copy
  • icon-checkUnlimited Development
    horizontal hierarchy
    unbounceshopify

Or… Do It Yourself Using
My Step-By-Step Guide!

Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using my proprietary 4 Conversion Activator Method™ with this short, actionable guide.

$9.99

available at Amazon
book
checkout securely with
stripe.svg
payments.svg
quarenteed.webp

Guaranteed To Increase Your Conversion Rate Or Your Money Back In Full

If you're not 100% satisfied with your increase in conversion rate after your landing page is implemented, you get a full 100% refund with no questions asked.

Going for the DYI book instead?

arrows

What is included in the book?

01
Copy, messaging and positioning critique and suggestions
02
Landing page Layout, UX/UI improvements
03
Offer Optimization to decrease your CAC
04
Action Checklist + Implementation Guide
book

What happens after you read the book? icon

I propose any of
these 2 options.

01

You go on to implement my suggestions on your own. If you’re not satisfied with the results or increase in conversion after implementing my suggestions, you can go ahead and contact me at
hello@doubleyourconversionrate.com  or call me at (831) 272-4773  for further guidance.

02

If you like what you see in the report, and would like me to help you or your team implement my
suggestions, you can go ahead and hire me to do so. If you like working with me and the results (money)
that I bring you, then we can keep working together in the long term on your Conversion Rate Optimization.

In fact, I created this report service in order to find potential brands and founders that I feel I can make lots of money for. So... I’m offering this report as an easy and affordable way to kick-off our long-term money-making partnership.

Do you work with ALL INDUSTRIES?

check
I prefer to work with B2B/DTC brands that drive repeat purchases: food & beverage, SaaS, supplements, cosmetics, pets, household items.
check
I have a preference for life-changing products and services that make life better for consumers in one way or another.
check
I also work with information products: courses, guides, services (in any field)
dont-apply-emoji

Please DO NOT APPLY IF YOUR STORE
IS IN THE FOLLOWING CATEGORIES

  • Apparel brands (Unless truly revolutionary)
  • Alcohol / Tobacco products

Already sold on our managed services? Subscribe right now!

icon-arrow
most popular

Landing Page Conversion
Optimization Service

We’ll DOUBLE your current landing page conversion rate by performing monthly experiments and iterations using our proprietary 4 Conversion Activator™ Method. The aim is to cut your CAC exponentially.

$2,500 / Month

Pause or cancel anytime
Includes
  • icon-checkInitial Strategy & Offer Assestment
  • icon-checkA/B Tests + Optimizations
  • icon-checkUnlimited Landing Page Iterations
  • icon-checkCopywriting Optimizations
  • icon-checkUnlimited UX/UI Redesigns
  • icon-checkOn-brand UX/UI Design
  • icon-checkHigh Conversion Copy
  • icon-checkUnlimited Development
    horizontal hierarchy
    unbounceshopify

Or… Do It Yourself Using
My Step-By-Step Guide!

Learn how to build "million-dollar" landing pages that can cut your customer acquisition costs in HALF using my proprietary 4 Conversion Activator Method™ with this short, actionable guide.

$9.99

available at Amazon
book
checkout securely with
stripe.svg
payments.svg
quarenteed.webp

Guaranteed To Increase Your Conversion Rate Or Your Money Back In Full

If you're not 100% satisfied with your increase in conversion rate after your landing page is implemented, you get a full 100% refund with no questions asked.